GO Green
Feather
When Green Feather came to us - they were looking to serve key decision makers in the medical and medical device space needing to streamline payment and prescription processes and create a better patient experience. They had no name, no brand, but a very solid opportunity and we were excited to help them achieve a powerful market entrance through a compelling new brand.
Research & Naming
After much research, we began to dream up a name that would not only reach their audience directly, but fit their preferential requirements:
- Names need specificity around Healthcare, Payments, Systems, Technology for trademark assurance and clarity
- Names must be easy to spell, pronounce and remember
- Names must be translated easily into an available .com domain
... And so green feather was born
PRoduct Naming & Architecture
Feather Pay
Feather Rx
Feather eCommerce
